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Homeowner retentionValidation pilot

HearthbrukA post-closing home-care pilot for agents, inspectors, and homeowners.

A post-closing home-care pilot for agents, inspectors, and homeowners.

Hearthbruk is a local pilot exploring post-closing home-care systems for agents, inspectors, and homeowners. The goal is to validate whether useful homeowner handoff tools can become recurring partner revenue.

Visit Hearthbruk
User job

Help me stay on top of caring for a home after closing, with trustworthy guidance and reminders.

Acquisition engine

Partnerships with local agents and inspectors who hand the tools to homeowners at closing.

Revenue model

Recurring partner revenue, local sponsorships, and qualified lead generation.

Current focus

Validating whether local partners will pay for a homeowner handoff and care system.

Every property runs the same operating system: distribute, capture, monetize, improve.

See the full approach →