Portfolio
Focused properties, one operating system.
Each property targets a durable user job and is run through the same distribute → capture → monetize → improve loop.
Not every property receives equal attention. BEHOLDINGS prioritizes properties based on traction, monetization path, and operating leverage.
WhatIsLeaving
WhatIsLeaving tracks titles leaving major streaming services so viewers can watch before they disappear. Built around urgency, search demand, email alerts, and repeat visits.
BeTheHippy
BeTheHippy is being rebuilt as a content-commerce property around practical guides, tools, product comparisons, and clearer paths from useful content to purchase intent.
Hearthbruk
Hearthbruk is a local pilot exploring post-closing home-care systems for agents, inspectors, and homeowners. The goal is to validate whether useful homeowner handoff tools can become recurring partner revenue.
Incubating
Exploratory properties held to a lighter standard until they earn focused attention.
HeyMontessori
HeyMontessori explores practical Montessori-inspired guidance for home life, learning, and creativity. It remains incubating until the audience, publishing cadence, and monetization path are clear.