2026-06
Rebuilding BEHOLDINGS as an operating company
Moved away from the old motivational framing toward a credible portfolio-operator site. The goal is to make the portfolio legible, not to make the founder famous.
Build notes
How the portfolio gets built.
Short operator notes on decisions, experiments, and what's working across the portfolio.
2026-06
Standardizing the operating thesis
Documented the seven-stage operating system every property runs through: Identify, Build, Distribute, Capture, Monetize, Improve, Repeat.
2026-06
Narrowing the active portfolio
BEHOLDINGS is focusing current operating attention on WhatIsLeaving, BeTheHippy, and one Hearthbruk validation pilot. Other properties remain incubating or paused until they earn attention.
2026-06
Reviewing education-and-family opportunities
Keeping HeyMontessori incubating while we clarify audience, publishing cadence, and a credible monetization path before committing operating time.
2026-06
Email capture before everything else
Decided the first job for every property is an owned channel. Traffic is rented; the email list is owned. Capture comes before any heavier monetization work.
2019
BEHOLDINGS LLC formed
The company was established as a long-term vehicle for building and operating internet properties. The current operating model has evolved over time, but the underlying objective remains the same: create durable, independently owned assets.